Style restyled: Sunday Times magazine relaunches with new fashion and beauty focus

The Sunday Times Style magazine has announced that it will be relaunching this week with a shift on its content focus in a bid to offer advertisers a “clearer opportunity”.

The redesign will see a strong emphasis on fashion and beauty, while non-core content such as food will be moved to The Sunday Times magazine.

With 1.6 million readers per week, not including the expansion across digital platforms, the relaunch of Style aims to open up new advertising opportunities and increase inventory from brands looking to target the magazine’s key audience.

In addition to content changes, the design of the magazine will undergo a complete transformation.

Dylan Wyn-Pugh, head of strategy for The Times and Sunday Times, said: “This is one of the most important relaunches for Style in its 10-year history as a standalone section. In recent years the magazine has become home to a range of content which, while much loved by readers, isn’t central to its mission.

“By refocusing the magazine on fashion and beauty we can ensure that we’re giving our core readers what they want whilst also offering advertisers a clearer opportunity.”

Tiffanie Darke, editor of Style magazine, added: “Fashion and beauty is what our core readership want and it’s what this relaunch is going to deliver. We’re already world-famous for our fashion coverage but we’re going to add more depth, more great photography and much more beauty content.

“The Sunday Times Style magazine is already a pillar of global fashion media and this relaunch is only going to consolidate that position. We’re taking the title back to its roots in order to stake our claim as the number one title for women with an interest in high-end fashion and beauty.”