Twitter rolls out new ad centre to help advertisers

Social media giant Twitter has upgraded its ad interface to make it easier and more efficient for advertisers to track and manage campaigns.

The new layout has been designed with the intent to improve campaign reporting, make it easier to view ad performance, analytics and spend as well as making it simpler to manage real-time ads.

Twitter’s product manager for revenue, Christopher Golda, said: “A major focus of ours is improving campaign analytics. With this in mind, we are now reporting all engagements that Promoted Tweets receive – not just engagements that advertisers pay for, but earned media as well. This change gives marketers more complete insight into the impact Promoted Tweets have in driving engagement and exposure on Twitter.

“Additionally, in our updated ads centre, we now provide advertisers with more granular breakdowns in campaign reporting. Regardless of how a campaign is set up, advertisers will have a clear understanding of how different targetable audience segments engage with Promoted Tweet and Promoted Account campaigns – by device, location, gender and interest.”

Twitter is expected to reach revenues of almost £7 million this year.