Video Upfronts: Lily Melrose on brands, sponsorship and vloggers

At the first ever Video Upfronts Marketplace last week, Newsline interviewed popular fashion and beauty vlogger Lily Melrose along with Dominic Smales, managing director of Gleam digital, on the rise of vlogging and the opportunities for brands and advertisers.

Lily is living proof that you can, indeed, make a living from recording videos in your bedroom and uploading them to YouTube. Her channel has secured over 60,000 loyal subscribers in just 6 months and the branding and sponsorship is now proving extremely successful, largely because of the trust the (extremely targeted) audience has in Lily.

Gleam Digital’s Dominic Smales manages a variety of ‘social talent’ and advises brands and advertisers to help take advantage of this new social medium. Watch our exclusive video interview to find out where this is now taking brands…

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