Channel 4 to launch dedicated second screen app

Channel 4 is set to be the first UK broadcaster to launch a dedicated second screen app for all of its live programming.

The new service, 4Now, will be integrated with Twitter and will allow iPad users to discuss what they are watching in real-time.

The app will also offer additional content about shows and will allow Channel 4 to conduct live polls of its viewers.

“Channel 4 has a long history of delivering innovative new technology projects,” said Keith Underwood, Director of Strategy & Technology at Channel 4.

“As a centralised product destination, 4Now allows us to enhance our relationship with viewers and enables us to offer them a range of interactive, synchronised experiences for shows which may not have warranted a standalone application. Additionally, it enables us to drive further commercial opportunities for our advertising partners.

“The beta phase launch is also an incredibly exciting opportunity for our registered users to get involved in shaping the development of the product – part of the two-way relationship we have with our viewers.”

Following the results of testing during the beta phase, Channel 4 will continue to evolve the product functionality and aims to fully-launch 4Now to consumers later this year. The app will initially be available on iOS with other platforms being considered for future launch.

Recent synchronised second-screen successes for Channel 4 include the Million Pound Drop play-along app; and this year’s C4 HorseTracker app, which allowed users to track the position and speed of their horse in The Grand National.