BBC launches connected TV campaign

Launched on BBC One on Thursday evening, the BBC’s new connected campaign comprises two TV trails and a radio trail, highlighting how audiences can catch up on their favourite BBC TV programmes on their connected TV.

The campaign supports the corporation’s on-going aim to improve awareness and uptake of new technology and platforms, contribute to better media literacy in the UK and help audiences to derive as much value as possible from their licence fee.

YouGov estimates that 13% of UK adults own a Smart TV, but fewer than half (47%) of Smart TV owners currently use the set to go online on a weekly basis.

By contrast, 50% of UK adults like the idea of accessing online content through their televisions.

The new campaign will highlight ‘how easy it is’ to catch up on BBC programmes via BBC iPlayer through the iPlayer app and by scrolling back within the onscreen TV guide on a number of connected TV platforms.

As part of the campaign, the BBC is sharing newly developed Connected TV branding with Public Service Broadcasters and Connected TV providers, ensuring that audiences see a consistent visual reference across all connected TV communications.

Viewers can find more information about how to get Connected TV at www.thefutureisconnected.co.uk.