Google looks at pay TV options
The Wall Street Journal has reported that Google is taking another look at launching an online pay TV service.
According to the publication, Google has recently approached media companies about licensing its content for an internet TV service that would stream traditional TV programming.
It is thought that Google has demonstrated a product aimed at offering conventional channels, allowing consumers to flip through channels just as they would on cable, as well as accessing on-demand programming.
The company first began considering pay TV options around two years ago, when Google had conversations with media companies about a similar service, however nothing came of it.
If Google is to go ahead with plans this time round, it would join several other companies planning to offer services that deliver cable TV-style packages of channels over broadband connections, including Intel Corp. and Sony Corp.
Rival company Apple has also pitched various ideas to media companies over the past couple of years.