Trendrr and Facebook team up to analyse TV-related conversations
In a blog post from earlier this week, Trendrr announced the results of a new study, in which Facebook gave Trendrr preliminary access to unanalysed Facebook user engagement data from the US in relation to TV content.
The analysis revealed that there is approximately five times more TV-related social activity on Facebook than on any other social media site – with activity related to both broadcast and cable TV programming greater than on all other networks (seven times as large and 4.5 times as large, respectively).
The study also found that second screen activity levels on Facebook were particularly high among viewers of dramas and comedies.
Trendrr’s analysis demonstrates the scale and character of TV-related Facebook interactions, which has major implications for programmers and marketers.
“This is the start of an exciting relationship between Facebook and Trendrr,” it said in the blog post.
“The potential development of an open system for accurate measurement of the entire Facebook platform will provide our clients and the larger Social TV ecosystem with more insights and tools to make better decisions.”