ABC Consumer Jan-June 2013: Men’s Lifestyle
Free titles Shortlist and Sport took first and second places in the January – June 2013 period, ahead of third place – and paid-for-title – Men’s Health.
Though only marginally, Shortlist was up 0.5% period on period (PoP) and 1.0% year on year (YoY) with a circulation figure of 534,494.
Sport was up 1.1% PoP, with no yearly change to secure almost 306,000 copies, whilst Men’s Health was up just 0.5% PoP and down -5.8 year on year, losing 12,595 copies.
GQ, FHM and RWD took fourth, fifth and sixth places, respectively.
Eight of the 14 titles in ABC’s analysis recorded period on period declines, with Nuts – which has faced criticism recently and has been the subject of an ongoing ‘modesty’ battle with retailers – hit hardest, down -26.7% PoP and -34.8% YoY, losing 31,353 copies.
Another lads’ mag, Zoo, was also hit hard, down -19.2% PoP and -23.1% YoY, losing 10,714 copies.
Overall, the Men’s Lifestyle sector was down -3.2% YoY.
| Title | Publisher | Jan-Jun 12 | Jan-Jun 13 | Actual Change | YoY % Ch | Jun-Dec 12 | PoP % Ch |
|---|---|---|---|---|---|---|---|
| Total | 1,833,491 | 1,773,952 | -59,539 | -3.2 | 1,820,116 | -2.5 | |
| Shortlist* | Shortlist Media Ltd | 529,010 | 534,494 | 5,484 | 1.0 | 531,733 | 0.5 |
| Sport | UTV Media Ltd | 305,676 | 305,684 | 8 | 0.0 | 302,466 | 1.1 |
| Men’s Health | Hearst-Rodale | 216,336 | 203,741 | -12,595 | -5.8 | 202,704 | 0.5 |
| GQ | Conde Nast Publications Ltd | 120,139 | 117,778 | -2,361 | -2.0 | 120,141 | -2.0 |
| FHM (For Him Magazine) | Bauer Consumer Media | 123,844 | 106,370 | -17,474 | -14.1 | 114,677 | -7.2 |
| RWD | RWD Creative Media Limited | 96,652 | 98,683 | 2,031 | 2.1 | 98,303 | 0.4 |
| BBC Focus | Immediate Media Company | 64,625 | 66,862 | 2,237 | 3.5 | 74,316 | -10.0 |
| Nuts* | IPC Media Ltd | 90,134 | 58,781 | -31,353 | -34.8 | 80,186 | -26.7 |
| Men’s Fitness | Dennis Publishing Limited | 65,201 | 56,816 | -8,385 | -12.9 | 61,808 | -8.1 |
| Esquire | Hearst Magazines Ltd | 54,702 | 52,801 | -1,901 | -3.5 | 61,579 | -14.3 |
| Wired | Conde Nast Publications Ltd | 52,136 | 49,377 | -2,759 | -5.3 | 51,105 | -3.4 |
| Square Mile | Square Up Media | 34,637 | 48,957 | 14,320 | 41.3 | 41,908 | 16.8 |
| How It Works | Imagine Publishing | 34,089 | 38,012 | 3,923 | 11.5 | 35,122 | 8.2 |
| Zoo* | Bauer Consumer Media | 46,310 | 35,596 | -10,714 | -23.1 | 44,068 | -19.2 |