After a name change, relaunch and increase in price, the Sun on Sunday has failed to improve sales, recording a -2.1% drop in circulation in September according to the latest ABC results.
The paper saw a decrease of just over 40,000 copies on the previous month and is down 12.1% year on year. The paper’s chief rival, the Sunday Mirror, which has also made editorial and price changes, recorded a -2.4% period-on-period decrease, a drop in circulation of more than 25,000.
The entire Sunday market was down -1.4% overall, or 111,656 copies. However, the Observer was up 3.3% PoP (7,109 copies), while the Sunday Telegraph was up 1.2% (5,065) and the Daily Star Sunday up 1.2% (4,226).
In the daily quality market the Guardian saw a period on period increase of 4.2%, up 7,896 copies to see it make the biggest monthly gains.
The Financial Times was up 2.4% (5,603 copies) while the Independent and sister paper, the ‘i’, were up 1% and 0.5% respectively. The Times was up just 0.6% selling an extra 2,335 papers.
In the popular daily market there were no gains. The Sun was down -2% shedding more than 45,000 copies, while the Daily Mirror was down -1.9% and losing 20,000, period on period.
In the mid market both the Daily Mail and the Daily Express were both down, -1.3% and 1.1% respectively. This saw the Mail lose over 24,000 copies and the Express 5,600 (period on period actual change).
The London free press was up just 0.5% overall, with City A.M. down only down only 154 copies on August (a -0.1% PoP change) and the the London Evening Standard down 418 copies (-0.5%). The Metro (London) was up 1.2%, handing out an extra 9,133 copies.
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