Hearst Magazines UK announces launch of new sales structure

Hearst Magazines UK has announced the launch of a new unified sales structure that will provide agency and client partners with a single point of contact across their portfolio of brands, audiences and platforms.

Led by the media owner’s group revenue director, Max Raven, Hearst Advertising will have a stronger focus on existing and developing customers, alongside collaborative partnerships.

As part of the new structure, Hearst – which publishes 19 magazines including Elle, Cosmopolitan and Esquire – will also develop four new business areas (Tech/Telecom, Finance/Banking/Careers, Entertainment and Automotive) in addition to its core categories.

According to Hearst, the publisher’s brands reach one in three women and one in four adults in the UK, with a reach of approximately 8.3 million adults in print and 36 million monthly users online.

“As our business evolves it is vital that we continue to deliver against the objectives of our clients and agency partners,” said Anna Jones, COO of Hearst Magazines UK.

“By adding a series of dedicated, accountable new leaders to our business, we are building on our formidable existing sales team to offer easy access to creative, collaborative partnerships across the entire Hearst UK portfolio.”