Women’s Advertising Spend Towers Over Men’s

Research published by Admap in association with CIAMedialab this month showed a strong year on year growth in both men’s and women’s magazine advertising.

The adspend on women’s magazines, which is a much larger advertising market than men’s, rose by 13.2% from August 1998. Total adspend was over £200 million in the year to August, and over 32,000 pages of advertising were printed.

Adspend in men’s magazines showed a greater increase than the women’s market, rising by 35.2%. Just over £33 million was spent on this group of advertising, and around 9,500 pages were printed.

Top Men And Women’s Magazine Advertisers (By Spend)

Source: MMS

The difference in the markets is also illustrated by the discrepancies between the spends of the top advertisers, showing the highest ad spender in the men’s market to be a rather paltry figure in comparison with all the of top women’s spenders.

CIA Medialab: 0171 803 2000