ABC Feb 2014: MailOnline loses half a million browsers
Guardian.co.uk was the only online news platform to record any significant growth in February, while the MailOnline lost over half a million daily browsers.
The latest ABC results show that the Guardian’s digital platform was up 7.8% in February to add an extra 393,000 unique visitors a day, taking its total browser figure to 5.4 million.
Not such good news for the MailOnline, which after a -4.5% hit, saw average daily browsers decline by 527,000 – significantly greater than the other platforms.
An -8% decline meant that the Independent online’s unique daily visitors fell below the 1.5 million mark, while a -6.8% decline lost the Telegraph online almost 230,000.
A small 0.2% increase saw the Mirror Digital Group add an extra 5,000 browsers a day, taking its total to almost 2.5 million.
| Site | Feb 14 Daily Average Unique Browsers | Jan 14 Daily Average Unique Browsers | Change | % Change |
|---|---|---|---|---|
| MailOnline | 11,241,257 | 11,768,620 | -527,363 | -4.5 |
| guardian.co.uk | 5,393,452 | 5,000,952 | 392,500 | 7.8 |
| Telegraph | 3,154,540 | 3,383,247 | -228,707 | -6.8 |
| Mirror Group Digital | 2,454,756 | 2,449,876 | 4,880 | 0.2 |
| The Independent | 1,426,702 | 1,551,112 | -124,410 | -8.0 |
