MailOnline ad revenue misses target for end of year

The MailOnline’s digital advertising revenue was up 51% for the half year ending 31 March 2014, however the DMGT owned platform missed the growth rate needed to hit its target revenue this financial year.

Growth of £8 million from £15 million to £23 million means that MailOnline – which lost over half a million unique daily browsers in February – has fallen short of its £60 million target for the end of the financial year, while the Daily Mail and Mail on Sunday saw print ad revenue fall by £2 million.

Earlier this year DMGT announced that MailOnline’s current .co.uk domain will be switching to .com as it looks to expand its global audience, as well as merging with sister newsbrand, Metro.co.uk, in a bid to accelerate Metro’s digital growth and monetise the platform.

DMGT reported that overall, total underlying advertising revenues for subsidiary dmg media were down -7% year on year, which the group claims is a result of Easter falling three weeks later this year than in 2013.