Bauer announces new sales set-up

Bauer Media UK has announced changes to its UK-wide sales force in an aim to provide its client and advertising partners with the “very best advertising solutions”.

The new Bauer Advertising is to be coordinated around client and agency structures and will see the creation of seven new teams to “better reflect the needs of the market” and provide an “effective, unified approach” for customers looking to connect with Bauer’s multi-platform brands.

The team and organisational set-up will report to Bauer’s group managing director, Richard Dunmall.

“The new sales structure set-up and its talented leadership team will now allow us to position ourselves as an impressively scaled, content and audience business to our commercial partners, delivering a refreshed, best-in-class service to our clients,” said Dunmall.

“It is a hugely exciting new chapter for our London Lifestyle and Radio advertising teams and we look forward to being more compelling to do business with.”

Bauer’s portfolio includes Kiss, Grazia, Empire, Magic and Absolute Radio