Netflix and YouTube top smart TV video apps ranking

75% of connected TV app users say video apps are ‘extremely’ or ‘very important’, according to the new NPD Connected Intelligence report.

Respondents ranked Netflix as the most important video app, followed by YouTube, The Weather Channel and HuluPlus. History, Amazon Instant/Prime Video and HBOGO were also in the top ten.

“The importance of having core video aggregation apps such as Netflix and YouTube has a lot to do with the convenience that allows consumers to easily access a multitude of programming options in one place,” said John Buffone, executive director, Connected Intelligence.

“The next wave of TV app user, however, is looking for a different experience than earlier adopters and is placing greater emphasis on TV Everywhere apps from their favourite networks.”

While the research revealed that it is important for consumers to have the ability to access a diverse set of apps on their TV, finding new channels in the app ecosystem is almost equally important.

Among current and prospective connected TV app users, 48% said being able to find new apps impacts the device they prefer to use for apps on their TV.