Samsung has today introduced the Samsung Z, the first commercially available smartphone powered by the Tizen platform.
The Tizen, an alternative to the Android operating system, will go on sale in Russia in the third quarter.
Currently, Samsung relies on the Android platform to run software on its products, but the firm has been working with Intel to develop the open source Tizen as an alternative. The move could potentially give the South Korean firm an edge over rivals also using Android in what has become a highly crowded market-place.
The move would also mean Samsung would be less relient on Android’s developer, Google.
“It enables Samsung to hedge its bets much better compared to some of its rivals,” Andrew Milroy, a vice president with consulting firm Frost & Sullivan, told the BBC.
“However, it is unlikely to make a significant dent on the Android market share.”
DJ Lee, Samsung’s president and head of global sales and marketing said: “Samsung is committed to enhancing the mobile experience of consumers with innovation that is both personal and unique to their needs,” said .
“The Samsung Z integrates the power and adaptability of the Tizen platform, enabling users to browse the web faster and utilize applications more effectively.”
The Samsung Z will be available in quarter three in Russia and is planned to expand to other markets.
To encourage developers, the Tizen Store will provide a special promotional programme to all developers for one year.
