TalkTalk joins Thinkbox

Thinkbox has announced that TalkTalk, the TV, broadband, mobile and home phone provider, is joining the organisation as an Associate Member. TalkTalk will join other Associate Members including RTL Group, Virgin Media, London Live, Norway’s SBS Discovery and Australia’s ThinkTV.

Associate membership entails consultation and involvement across Thinkbox activities and with the body’s working groups.

“It’s wonderful to welcome TalkTalk to Thinkbox as an Associate Member,” said Lindsey Clay, chief executive of Thinkbox.

“Their support and insight will help us continue to help advertisers in the UK and beyond get the very best out of all the new opportunities in commercial TV.”

Total TV advertising revenue in the UK increased by 3.5% in 2013 to reach a new record high of £4.63 billion – the fourth consecutive year that TV ad revenue has grown in the UK.

TV advertising investment is forecast to grow again in 2014, boosted by the World Cup in Brazil. The Advertising Association/Warc predicts TV ad revenue to grow by 6% in 2014.

Tristia Harrison, managing director for consumer at TalkTalk, said: “TalkTalk’s TV business is growing from strength to strength. We’re Britain’s fastest growing TV service in over a million homes. It’s an exciting time for our business and we’re pleased to be joining Thinkbox.”