Outdoor Plus announces multi-million pound OOH investment

Outdoor Plus has announced the introduction of two premium digital sites as the company invests £10 million into expanding its proposition and finding new ways to engage audiences while out of home.

The first site, located on the A41 Hendon Way next to a major junction, is expected to be seen 650,000 times by ABC1 commuters every fortnight, while the second site at Purley Way Fiveways is expected to reach 550,000.

The state of the art digital screen at Purley will be the first large screen people will see on their way from Gatwick into London, with IKEA and Sky to be among the first advertisers to use the site.

“We have some of the most important sites in London and our digital offering is the most advanced in the market,” said Jonathan Lewis, managing director at Outdoor Plus.

“We’re continuing to add to our network, giving brands access to the best sites in and around London, allowing them to tap into upmarket commuters as well as people working in the heart of London. We’re confident the two new sites will be very popular with our existing clients, and with new clients.”

Barry Louth, head of media planning at Sky, said: “Our Summer of Sport campaign is designed to attract new customers by reminding them that Sky has the most comprehensive sports coverage in market.

“The site at Purley Way Fiveways is one of the highlights across the plan and the location injects premium quality as well helping us reach a broad audience.”