Metro appoints new commercial content director

Colin Kennedy, assistant editor of Metro, has been promoted to the newly created role of commercial content director for the newspaper.

In an effort to strengthen Metro’s internal creative agency, Story, Kennedy will be responsible for working closely with content and commercial teams to ensure the newspaper continues to create “impactful content marketing solutions” for its clients.

Kennedy began his career in publishing in 1996 at Emap (now Bauer) where he worked on Smash Hits. He spent 15 years in total at Emap as editor-in-chief of magazine brands including Empire and FHM before joining Metro in 2012.

“Content is now central to everything we do as a brand and I’m hugely excited about seeking out those partnership opportunities that will allows us to create better content experiences for both clients and readers,” said Kennedy.

“What we’re building with Story is an agency that can drop co-created sponsored editorial directly into the paper but also works with brands to engage urbanite audiences on every platform, owned and earned, from individual tweets to ambitious live events.”

Kennedy will start his new role on Monday 4 August.