ANM And Freeserve Unveil Women’s Web Offerings

The internet this week received two new sites targeting their content at the growing number of women online. The UK’s most popular internet service provider (ISP), Freeserve, has created iCircle, a spin-off site dedicated to women, and Associated New Media (ANM) has unveiled the fruits of its charlottestreet.com project (see Associated Plans Women’s Website Launch).

The two new sites are examples of a growing trend by new media publishers to target women using the internet. Earlier in the month the Telegraph Group and Boots launched their handbag.com site (see Web Review: handbag.com). Consumer magazine publisher, IPC, is also planning a women-oriented website network being developed under the groups’s IPC Electric internet brand (see IPC Electric Is Unveiled).

At launch iCircle has five channels broadly covering travel, health, money, advice and baby/child care. Whilst it has not released exact figures, Freeserve claims to have the highest ratio of female usage of all the UK ISPs. ANM’s charlottestreet.com offerings include channels on babies/family, health, work and money, love and marriage, home, leisure time and horoscopes.

These launches all come after a recent study by Fletcher Research showed that there are now more young women online in the UK than there are men (see Research Shows More Teenage Girls Than Boys Online).

Freeserve: 01442 354 285 Associated New Media: 0171 938 6000