ABC Consumer January – June 2014: Home Interest
For the first time Newsline is reporting on combined print and digital (gross) figures for all magazine brands, as this is now ABC’s “headline figure”.
Although the separate figures for print and digital are revealed in the charts below, all copy will only reference combined data. As a result, please note that there is no comparable year-on-year data.
There were mixed fortunes for titles in the Home Interest sector, according to the latest Consumer ABCs for the January – June 2014 period; however, the majority of changes in gross circulation were slight.
With WI not reporting figures this period, IPC Media’s Ideal Home took the top spot with an average monthly gross circulation of almost 197,000, up 1.8% period on period (PoP).
Hearst Magazine UK’s Country Living managed to take second place with an average monthly gross circulation of 179,000, despite being down -5.8% over the period.
Hubert Burda Media UK’s Your Home followed with a combined print and digital circulation of 124,600 (up 1.4% PoP), while Conde Nast’s House & Garden secured just over 117,000 (down -2.4% PoP).
IPC Media’s Style at Home recorded the biggest increase in gross circulation between January and June, up 9.9% to secure a total of 107,600; however a number of the publisher’s other Home Interest titles, Homes & Gardens, 25 Beautiful Homes and Country Homes & Interiors, were down -4.5% PoP, -3.9% PoP and -3.2% PoP, respectively.
Elsewhere, Hearst’s Elle Decoration was up a small 0.2% PoP and Conde Nast’s World of Interiors was up 0.1% PoP.
| Print & Digital (Gross) | Total Print Circulation | Total Digital Circulation | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Title | Publisher | Jan 14 – Jun 14 | % PoP | % YoY | Jan 14 – Jun 14 | % PoP | % YoY | Jan 14 – Jun 14 | % PoP | % YoY |
| Total | 1,401,474 | 1,372,814 | 28,660 | |||||||
| Ideal Home | IPC Media Ltd | 196,505 | 1.8 | n/a | 194,689 | 1.8 | -1.7 | 1,816 | -4.6 | 47.4 |
| Country Living | Hearst Magazines UK | 178,900 | -5.8 | n/a | 176,397 | -5.9 | -4.6 | 2,503 | -5.3 | -22.4 |
| Your Home | Hubert Burda Media UK | 124,590 | 1.4 | n/a | 123,693 | 1.2 | -3.9 | 897 | 42.4 | n/a |
| House & Garden | Conde Nast Publications Ltd | 117,083 | -2.4 | n/a | 115,170 | -2.4 | -5.4 | 1,913 | -6.4 | -16.9 |
| Homes & Gardens | IPC Media Ltd | 116,729 | -4.5 | n/a | 114,895 | -4.7 | -4.6 | 1,834 | 6.7 | 36.1 |
| House Beautiful | Hearst Magazines UK | 111,679 | -5.6 | n/a | 110,669 | -5.5 | -8.2 | 1,010 | -17.6 | -21.8 |
| Style at Home | IPC Media Ltd | 107,590 | 9.9 | n/a | 106,406 | 9.9 | n/a | 1,184 | 15.7 | n/a |
| 25 Beautiful Homes | IPC Media Ltd | 97,611 | -3.9 | n/a | 96,584 | -4.0 | -3.9 | 1,027 | 11.8 | 19.1 |
| Living etc | IPC Media Ltd | 95,877 | 1.2 | n/a | 92,224 | 0.7 | -2.7 | 3,653 | 15.0 | 33.8 |
| Country Homes & Interiors | IPC Media Ltd | 92,779 | -3.2 | n/a | 91,098 | -3.7 | -1.5 | 1,681 | 36.1 | 97.1 |
| Elle Decoration | Hearst Magazines UK | 71,475 | 0.2 | n/a | 65,592 | -0.1 | -7.7 | 5,883 | 3.1 | -9.3 |
| World Of Interiors | Conde Nast Publications Ltd | 58,064 | 0.1 | n/a | 56,628 | 0.2 | -6.3 | 1,436 | -4.5 | -9.6 |
| Grand Designs | Media 10 Ltd | 32,592 | -3.9 | n/a | 28,769 | -5.5 | -5.5 | 3,823 | 10.0 | 31.7 |
