The Financial Times has today launched a new-look newspaper designed for an age in which readers consume content across a variety of different platforms.
The refresh includes a new custom typeface, ‘Financier’, a new-look front page with improved navigation, an index that lists companies, sectors and people and a new trends feature.
“The refreshed newspaper is an agenda-setting slice of the best of the FT,” said the newsbrand’s editor, Lionel Barber.
“It complements FT.com and other channels, providing the definitive global perspective on what readers need to know each day.
“The new FT has visual impact and is easy to navigate, highlighting trends and providing original news, insight, analysis and context.”
A new Monday sports column will also alternate between ‘Sporting View’ – where Matthew Engel and Jurek Martin will cover the business and management of sport – and a data-driven feature looking at the numbers behind the news.
Commenting on the changes, FT CEO John Ridding said: “This investment underscores our confidence in the unique and lasting value of print, which is profitable on its own before advertising. It is an important part of our multi-channel offering for many readers, who increasingly consume FT journalism in multiple formats. This refresh provides our audience more value and choice.”
To help support the change, Hugh Carnegy has been appointed executive newspaper editor to oversee print production to run alongside the FT’s 24-hour, multimedia publishing schedule.
Barber said: “Hugh returns from Paris where he has done an outstanding job as bureau chief covering one of the most exciting stories in Europe. His appointment supports our rethinking of the newsroom to ensure FT journalism is dynamic in all formats.”
The refresh is accompanied by a global brand campaign, developed by Adam&EveDDB. The creative features the new end-line ‘It is what you know.’ The FT said the campaign “reflects how times have changed and the true advantages propelling this new world are intelligence, ideas and knowledge.”
