Programmatic ad company Chango has appointed Keith Lorizio as its new chief revenue officer, where he will be responsible for driving the company’s revenue strategy, identifying new opportunities and expanding the sales and client development teams.
Previously vice president of US sales & marketing for Microsoft’s advertising business, Lorizio will be based out of Chango’s New York office.
At Microsoft, Lorizio grew and led a 450-person sales team responsible for more than $1 billion in annual revenue. He first joined Microsoft in 2005 as general manager of strategic sales, where he founded a mid-market sales team that remains the fastest growing business in the division today.
“Chango is undergoing a period of tremendous growth, we doubled the number of Fortune 500 clients this year, and Keith’s track record in building successful sales teams speaks for itself,” said Chris Sukornyk, CEO and co-founder of Chango.
“He understands the needs and wants of marketers and can help communicate the incredible value programmatic and our platform can bring to them.”
Lorizio added: “I’ve watched programmatic evolve from a concept, to a buzzword, to a fundamental strategy that is the future of online advertising. Today, you can programmatically buy inventory of all ad types across all platforms to maximize your ROI, as well as create an elite brand experience.
“I want to be part of the programmatic revolution. Chango is the only company that had the vision to build a powerful platform from the ground up designed specifically for live programmatic advertising. Add in their vast exclusive intent data and a unique ability to target with both real-time media and real-time data, and you’ve got an offering that no other company can come close to matching.”
Chango’s former chief revenue officer, Dax Hamman, moves fully into a new role as chief product officer
