Videology launches new TV division

Videology has announced the launch of an entire division dedicated to television in a bid to help advertisers and media companies “capitalise on new opportunities” to engage with audiences across different screens – from linear and smart TV to online video.

While currently more than 50% of Videology’s revenue comes from television budgets, the company estimates that the new division could represent as much as a $250 million opportunity in 2015.

Led by Rhys McLachlan, formerly director of corporate development for Videology, the move aims to provide “overarching strategic direction in one of the fastest moving segments of programmatic advertising.”

Robert Dalven, formerly of PrecisionDemand and Viacom Media Networks, will head up Videology’s US equivalent.

“We’re proud to be the first and only video ad tech company with an entire practice dedicated to television,” said Scott Ferber, chairman and CEO of Videology.

“While the practice may be new to the industry, we see this as a logical and much needed strategic move in the current media landscape. In speaking with clients on both the demand and supply side of the house, they are ready to implement and act upon the convergence of TV and video.”

Videology has said that there are plans for further team expansion in North America and EMEA, although details are yet to be confirmed.