Video exclusive: Media journalist Torin Douglas interviews the CEO of Johnston Press, Ashley Highfield.
In what was one of the highlights of the 2014 Media Playground conference, Torin Douglas interviewed Ashley Highfield, the ex-BBC man who is now trying to turn a print business that started life in 1767 into a mobile-first operation that is fit for the 21st Century.
A range of issues are discussed, including Johnston Press’ new strategy to generate content from readers rather than journalists, the changing newsroom, the publisher’s “mobile first” outlook and exclusive insights into the long-running spat between the regional press and the BBC.
There is also discussion on the Sky AdSmart deal and the future of advertising with Johnston Press and its audience of 25 million readers.
Part 1
Part 2
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