Infographic: Cross-screen video campaigns on the up

Advertisers are increasingly running video campaigns across multiple devices – including computers, mobiles and connected TVs – reveals a new study from Videology.

The video ad tech firm’s Q3 UK video market report showed that 66% of all UK online video ad campaigns running on its platform ran on more than one screen, representing a two-fold increase since Q1.

More specifically, campaigns running together on PC, mobile and connected TV devices increased from 25% in Q1 to 53% in Q3, and campaigns running together on PC and mobile jumped from 5% to 12% during the same time period.

“In this fragmented media world, it’s clear that marketers see the value in using data to reach their consumers across the many screens they’re interacting with each day,” said Scott Ferber, Videology chairman and CEO.

“The growth in cross-screen campaigns validates this trend, and is further proof that advertisers are seeing enhanced performance in reaching consumers across multiple devices.”