Denise Turner joins Newsworks as director of insight

Denise Turner, chief insight officer at Havas Media Group, is joining newspaper marketing body Newsworks as director of insight, it has been announced.

Before joining MPG/Havas in 2000, Turner worked at a number of agencies including Leo Burnett, Starcom MediaVest Group, ZenithOptimedia and Bartle Bogle Hegarty, where she began her career.

Turner has won a string of awards for both research and planning over the course of her career, most recently at the Media Research Group for her work at Havas Media on Meaningful Brands.

She was made a fellow of the Institute of Practitioners in Advertising in 2009 in recognition of her services to the industry and has co-authored a number of publications for the IPA.

“I have been fortunate to work at some of the leading agencies in town during my career,” Turner said. “For the past 14 years I have had the immense privilege of building a world-class insight team at MPG/Havas Media and have had a fantastic time here.

“I am really excited to be joining Newsworks and thrilled to have the opportunity to play a part in the future of newsbrands.”

Rufus Olins, chief executive of Newsworks, added: “I cannot think of anyone better qualified for the role at Newsworks. Denise is hugely respected and connected. She has a natural curiosity and an in-depth understanding of why people make the media choices they do. She also has a wonderful knack of making the complex simple. I am looking forward to working with her.”

Turner will take up her new post in early 2015.