OMD UK has announced the appointment of Joanna Wardle as managing partner of new business and marketing.
Wardle, who joins OMD from Capgemini Consulting, will be responsible for the agency’s new business, marketing and PR agendas, reporting to managing director Dan Clays and chief marketing officer Sam Phillips.
During her time at Capgemini as a management consultant, Wardle worked across a number of brands in the retail, luxury and FMCG sectors. Prior to that, she led the new business team at the IPA.
Commenting on her new role, Wardle said: “The pace of change in the media agency world is fast and it’s only getting faster.
“I’m delighted to be joining an agency that’s at the forefront of the media landscape already and which has such exciting and significant developments on the horizon too. It’s going to be a great year for OMD UK and I’m delighted to be a part of it.”