BBC’s Swadley to lead Kantar’s UK TV and video measurement

Margo Swadley, pictured speaking at last week’s Mediatel Year Ahead event

Kantar Media has announced the appointment of Margo Swadley as managing director for UK TV and video measurement.

Swadley joins Kantar Media from the BBC, having held roles including director of marketing and audiences, BBC Charter, and head of audiences, BBC TV.

In her new role, Swadley will take responsibility for Kantar’s contracts to provide panel and census measurement services to BARB. She will work closely with BARB to lead Kantar Media’s implementation of BARB’s strategy – including the introduction of the TV player report and measurement of viewing on tablets.

Commenting on the appointment, Richard Asquith, global CEO, Kantar Media Audiences said: “I’m delighted that Margo will be joining Kantar Media. The creation of this new role reinforces our commitment to partner with BARB and the UK TV industry as it navigates a period of unprecedented change.

“Margo is widely respected in the business and her experience in both broadcaster and research supplier roles is a perfect fit for this role.”

Swadley added: “I am looking forward to joining Kantar Media’s excellent team, and working with BARB to drive innovation in media measurement.”

Swadley will take up her new role in March 2015.