Consumer ABCs July – Dec 2014: Men’s Lifestyle

For the second period Newsline is reporting on combined print and digital (gross) figures for all magazine brands, as this is now ABC’s “headline figure”.

Although the separate figures for print and digital are revealed in the charts below, all copy will only reference combined data.

Despite seeing circulation drop both period on period (PoP) and year on year (YoY), free title ShortList continued to dominate the Men’s Lifestyle sector with an average gross circulation of a little over half a million for print and digital.

Similarly, Sport, which is also free, was down over the period and the year as well, however, with an average combined print and digital circulation of 301,500, easily secured the second spot ahead of Men’s Health.

While Men’s Health continued to perform well with combined print and digital sales a little over 200,000 per issue, Men’s Fitness saw circulation fall by -5.2% over the period and a slightly more significant -15.8% year on year.

Haymarket’s Forever Sports Magazine, which entered the market last period, saw circulation increase a massive 44.7% PoP to surpass 90,000, while Square Up Media’s Square Mile also performed well with a 10.8% PoP rise.

While 2014 saw the demise of Nuts magazine after a decade in print, lads’ mags elsewhere do not seem to be performing too badly. In fact, Zoo has seen sales continue to rise, up a healthy 8.2% PoP and 9.9% YoY to secure a weekly average of 32,500.

That said, FHM was down -8.5% PoP and a huge -17.9% YoY, seeing it fall behind Forever Sports Magazine by almost 11,000 copies.