IPC Extends Women’s Weeklies Promo Campaigns

IPC Magazines is cranking up its marketing drive for the women’s weeklies titles (see IPC Launches £9m Women’s Weeklies Drive), with TV campaigns for Now, Woman and Woman’s Weekly all starting next month. The titles join the campaign for Chat, which launched at the beginning of the year.

The £1 million push for Woman, which follows last year’s “Every Woman, everywhere, every week” promo, will run for twelve weeks until April. Now‘s focus is the ‘topical appeal of each issue, every week’, and Woman’s Weekly continues to celebrate ‘the quality of home and family life’.

Managing director of IPC’s Women’s Weeklies group, Linda Lancaster-Gaye, says: “This £2.5 million investment is part of our multi-million pound campaign, developing these market leading brands as “the voice of women in Britain”.

In the latest ABC figures each of IPC’s women’s weekly magazines reported a fall in circulation year on year. Last week IPC also announced the closure of Options magazine due to a decline in sales over a number of years (see IPC Closes Options After Long-Term Sales Decline).

IPC Magazines: 0171 261 6575