The Outdoor Media Centre (OMC), the industry body for the out-of-home media sector, has appointed Alan Brydon, head of investment at Havas Media Group UK, as its new chief executive.
With over 25 years’ experience in media, Brydon has worked as a media director at AMV, and has held senior roles at MEC and MPG. He has also held the position of advertising sales director for The Evening Standard, and has worked in the private equity sector with Apax Partners.
Commenting on the appointment, Brydon said: “The OOH medium is already an incredibly effective and powerful choice for advertisers, but it is now entering the most exciting period in its history.
“With all the innovations, developments and opportunities across the next few years, I know that by working with a fully committed and focused OMC as well as key supporters and out-of-home specialists I can help take the OOH medium forward, and assist clients and their agencies in using the platform in ever more efficient and effective ways.”
Earlier this week the OMC announced record-breaking revenue figures for Q4 2014 and first-time annual billings of above £1 billion on an annual basis.
Naren Patel, chairman of the OMC, added: “As my final task as the outgoing chairman of the OMC, I am delighted to welcome Alan to the Outdoor Media Centre.
“He has unrivalled experience in the media sector and has long been a vocal supporter of the outdoor advertising medium. He brings knowledge, passion and a great black book to the OMC.”
Brydon replaces Mike Baker, who left the OMC at the end of 2014.
