ABC Online: Trinity Mirror down almost -17%
Like their print counterparts, national news websites had a tough February – in large part due to the short month.
Only a handful of titles saw any growth, with Mail Online and the Guardian, already market leaders, up 5.4% and 5%, respectively.
Every other national newsbrand recorded a decline, with Trinity Mirror Nationals hardest hit – down almost -17%, a drop of 796,000 daily unique browsers.
The Metro also saw people click elsewhere with a -11.5% drop, equating to 146,000 fewer browsers, whilst dailystar.co.uk was down almost 70,000 browsers (-10.5%).
Of the regional newsbrands audited by ABC, again only two recorded any growth – Coventry Telegraph and Teeside Evening Gazette. The titles were up 1.5% and 3.4%, respectively.
All other regional newsbrands were down, with Manchester Evening News hardest hit with a -18.6% drop (-105,000).
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