Winners of the third annual Connected Consumer Awards will be announced today (23 April) – with live tweets from around 3pm.
Follow @MediatelNews or visit Newsline later this evening to find out who won.
Known as ‘The Connies’, the awards are now in their third year and are held in celebration of those pioneering new advertising, technological and commercial opportunities in the connected industry.
Aimed at organisations that are devising and powering connected strategies, the shortlist represents a wide variety of media focused businesses – including media owners, agencies, consultancies and technology providers.
The shortlist is as follows:
Best Research Project or Initiative
Google and TNS – for Consumer Barometer
RAPP and InSkin Media – for Familiarity, Frequency and Fine Lines
Sky Media – for The ARC
Thinkbox – for Screen Life: TV advertising everywhere
Best Use of Connected Data
Channel 4 – for Getting Brands Closer to our Viewers
Posterscope & Total Media – for Lenovo: Harnessing the Power of Mobile Data to Triple Effectiveness
Weve – for B&Q geofence footfall study
Best Connected Technology Breakthrough
Carat – Quest for the Chocovore Idol
Monterosa – for LViS
X.Art – for x.news
Connected Content Service of the Year
Easel TV – for Curzon Home Cinema
Freesat – for Freesat Freetime Showcase 2.0
Tremor Video – All Screen Video Optimisation Technology
Connected Campaign of the Year
Clear Channel UK – for Cancer Research UK ‘Tap to beat cancer’
Clear Channel UK – for Walkers ‘Tweet to eat’
Manning Gottlieb OMD – John Lewis ‘Monty the Penguin’
Somo – for Very.co.uk ‘A Very Stylish Christmas’
UM London – for H&M ‘Box of Wang’
Connected Agency of the Year
Havas Media Group
MediaCom
OMD UK
Somo
Connected Media Owner of the Year
Exterion Media
Channel 4
Clear Channel UK
News UK
Sky
A Grand Prix winner will also be announced during the prestigious lunch at Banking Hall in central London.
Chaired by media consultant Graham Lovelace, the nominees were placed in the safe hands of a number of hand-picked media experts – including Richard Marks, managing director, Research the Media; Stacey Anklam, vice president of client solutions, AutoGraph inc; Rupert Staines, managing director, RadiumOne; Mark Cross, director, Chartroom; and David Pidgeon, editor, Mediatel Newsline.
Commenting on the shortlist, Lovelace, director at Lovelace Consulting, a convergent media specialist, said: “This year’s Connies are the biggest and best. As the shortlist shows, we had entries from right across the industry, and the judges were impressed with the incredibly high quality.
“It reflects the many ways that ‘connectedness’ is making an impact in the way that media owners, agencies and brands target and reach connected consumers, and how technology breakthroughs are making it all possible.
“There’s plenty to learn from these players, and there’ll be plenty to celebrate at The Connies!”
This year’s awards will be followed by Mediatel’s annual Connected Consumer Conference in June – an all-day event that will see a number of key industry players discuss and debate the current state of the industry.
