Bauer Media’s commercial lead, David Hipkiss, is to become Digital Cinema Media’s first commercial and trading director.
Reporting into CEO Karen Stacey, Hipkiss is the latest in a series of hires looking to bolster DCM’s commercial arm. He will be responsible for driving and delivering the company’s trading strategy.
“DCM has been experiencing a stellar year, with huge growth in revenues and reputation,” said Stacey.
“As we continue to innovate and further cement cinema’s role in the media mix, David’s wealth of experience, impressive little black book of contacts and sharp strategic thinking will only help transport DCM to the next level.”
Hipkiss, who begins his role at DCM on Tuesday (1 September), brings with him experience from companies including ITV, WCRS, Vizeum and most recently Bauer Media, where he was commercial director.
He added: “I am hugely excited to be joining such a well-respected business at a time of change in the industry – where AV opportunities are proliferating and the cinema industry is growing so strongly.
“I am thrilled to ignite my passion for screen media and re-establish my successful working relationship with Karen Stacey and her dynamic team at DCM. I see huge potential going forward for DCM to develop innovative ways of working with agencies to drive growth.”