Havas Media signs video production deal

Havas Media Group has signed a partnership agreement with video production platform Genero as the agency looks to deliver a “new model” of video content for clients.

The deal will give Havas access to 300,000 filmmakers in 220 countries, while also building on Genero’s momentum delivering video content for brands including HP, Diageo, Qantas, Visit Britain, Pernod Ricard and Airbnb.

“Partnering with Genero helps us very quickly offer a new model of video content production to our clients,” said Pedro Avery, group managing director at Havas Media Group.

“There is a need for so much more video to build and keep audiences engaged online and the ability to plug into a pool of 300,000 creatives and filmmakers helps us meet that need without having to scale up our internal resources.”

Darren Khan, managing director of Genero, added: “Most of the forward thinking agencies are looking for ways to quickly adapt so they can produce much larger volumes of shorter video content without having to totally transform their agencies.

“Our focus is on providing agencies and brands with the ability to quickly produce very high quality video content via the growing number of people around the world who can create it and a technology platform that helps them manage the end to end creative and video production process.”