Interview: News UK on commercial challenges for publishers

Digital has turned the publishing industry upside down – not only forcing newsbrands to find new ways to deliver content, but also to seek out new and sustainable business models.

In the face of declining circulations and digital-first consumers, is print still an effective advertising medium?

Newsline caught up with News UK’s sales director, Karin Seymour, at Mediatel’s annual Future of National Newspapers conference, to hear what she thinks are the biggest commercial challenges going forwards.