Mediatel Connected Screens launches third wave

Last week Mediatel’s Connected Screens survey turned one – and simultaneously launched its third wave of data to an exclusive audience of media agency, media owner and research colleagues over a celebratory glass of wine (or three).

The digital landscape is constantly shifting, and so too are consumer behaviours, making device usage and media consumption habits increasingly difficult to track.

Connected Screens aggregates the vast amount of consumer data available into a comprehensive, yet easy-to-digest, hub of information – from screen usage, to exposure to advertising – and is currently the only research which tracks usage across screens from a media agnostic perspective.

Following the launch of Wave 2 2015, hear from Richard Marks, director of Research the Media and author of the report, and Sean Adams, head of commercial insight at News UK – a Connected Screens data partner – on why the survey is so important for our industry both now and going forwards.

For more information about Connected Screens, please visit the dedicated website.