ABC October: Metro web traffic soars 25%
Web traffic to Metro Online jumped 25.3% in October to 1.2 million, after suffering a -34% fall the month before.
Sun+, which is set to scrap its paywall at the end of this month, also performed well, with online visits up 16% compared with September to a little under 1.3 million.
The majority of other online national news sites performed relatively poorly, with average unique daily browsers down -5.3% for the Independent, -4.9% for Trinity Mirror Nationals, -3% for Telegraph Online and -2.6% for the Guardian.
Mail Online, which continues to be the most-visited online news site, lost a fairly insignificant number of daily visitors from its 13.2 million strong audience after a -0.9% decline over the month.
| Site | Oct 15 Daily Average Unique Browsers | Sep 15 Daily Average Unique Browsers | Change | % Change |
|---|---|---|---|---|
| MailOnline | 13,246,053 | 13,365,390 | -119,337 | -0.9 |
| theguardian.com | 8,153,603 | 8,370,243 | -216,640 | -2.6 |
| Trinity Mirror Nationals | 3,702,001 | 3,894,176 | -192,175 | -4.9 |
| Telegraph | 4,285,687 | 4,419,480 | -133,793 | -3.0 |
| The Independent | 2,634,560 | 2,780,560 | -146,000 | -5.3 |
| Metro | 1,159,637 | 925,535 | 234,102 | 25.3 |
| express.co.uk | 1,209,801 | 1,213,037 | -3,236 | -0.3 |
| dailystar.co.uk | 623,977 | 570,609 | 53,368 | 9.4 |
| The Sun | 1,286,605 | 1,108,861 | 177,744 | 16.0 |
| manchestereveningnews.co.uk | 564,580 | 582,672 | -18,092 | -3.1 |
| www.liverpoolecho.co.uk | 487,685 | 395,262 | 92,423 | 23.4 |
| Evening Standard | 402,045 | 410,250 | -8,205 | -2.0 |
| Wales Online | 323,478 | 323,104 | 374 | 0.1 |
| Birmingham Mail | 206,443 | 184,668 | 21,775 | 11.8 |
| Newcastle Chroniclelive.co.uk | 189,738 | 206,078 | -16,340 | -7.9 |
| Teesside Evening Gazette | 108,280 | 97,749 | 10,531 | 10.8 |
| Daily Post (Wales) | 74,572 | 74,912 | -340 | -0.5 |
| Huddersfield Daily Examiner | 47,851 | 62,134 | -14,283 | -23.0 |
| Coventry Telegraph | 67,239 | 57,907 | 9,332 | 16.1 |
Source: ABC
