Clear Channel announces plans to ‘transform’ UK high streets

State-of-the-art kiosks will replace existing phone boxes from July.

Following the acquisition of Arqiva’s payphone business, Clear Channel UK has announced what the company describes as ‘ambitious plans’ to revolutionise urban spaces across the UK.

In a move expected to make outdoor advertising both more contextual and relevant, the deal will see existing phone boxes on high streets replaced with ‘state-of-the-art’ kiosks integrated with daylight-visible digital screens, allowing advertisers to deliver and optimise campaigns in real-time.

Alongside having voice and data capabilities, the Adshel Live screens will also be optimised for Beacons, Wi-Fi, mobile data services and interactive journey planners.

“We are building a next-generation estate based on a detailed understanding of advertisers, consumers, technology and cities,” said company CEO Justin Cochrane.

“Not only will this deal deliver hundreds of world-class sites for advertisers it will provide fantastic services for the public while enhancing the urban environment right at the heart of London and other major cities.”

The deal is part of Clear Channel’s ongoing investment in a state of the art digital portfolio – including the nationwide expansion of the Adshel Live digital 6-sheet, ongoing investment in the Storm portfolio of super premium digital sites, and the extension of the Wrap network of digital billboards to 15 major UK towns and cities.

A nationwide roll-out of the kiosks is set to begin in July 2016.