Mediatel Connected launches direct mail and doordrop feature

Mediatel Connected has today announced the launch of a comprehensive new tool to help plan direct mail and doordrop media campaigns.

The module, available to Mediatel Connected subscribers, offers postcode level reports, doordrop planning data, a pricing calculator, consumer research and case studies.

It has been built with data from Royal Mail, with a doordrop planner from Whistl in the pipeline.

The value of mail in the media mix is well established and research shows that it delivers cross-channel results.

Direct mail adspend also remains high, with the third quarter of 2015 recording advertising expenditure of £425m – with full year growth of 2.1% estimated.

Commenting on the launch, Julie MacManus, head of Mediatel Connected, said: “This is a valuable addition to the Mediatel Connected data modules. Having a tool that covers direct mail and doordrop media cements Mediatel’s position as the most comprehensive source of up-to-date information across all media channels.”

To access the module, click here.