Survey Of Account Moves

The value and volume of advertising accounts which moved agencies in the first nine months of 1990 shows a fall on 1989 according to a survey from Anthony Rau and Associates. 16% fewer businesses, encompassing 671 accounts billing in excess of £1bn, moved agencies. Categories which moved agencies more than the average were publishing, government and financial, whilst clients with business in consumer durables, corporate and industrial showed less activity. The survey also estimates that over £212 million pounds from 108 ad accounts is currently looking for an agency.