NetValue has announced the launch of its online ad measurement service, Ad-Impact, which it claims will allow clients to analyse the effectiveness of online campaigns for the first time. Teaming up with Taylor Nelson Sofres’ Secodip service, the two aim to provide a comprehensive research tool for ad agencies and marketing companies involved in online marketing campaigns.
The system will monitor exposure of advertising rather than click-through rates and will combine Netvalue’s audience information panels, tracking user behaviour and demographic detail of surfers, and TNS AdNettrack, which provides data on creative execution and categorisation. Top ad rankings will be included as well as post-campaign analysis.
Web agency Profero was one of the first to sign up to the service. “We have embarked on a relationship with NetValue due to their comprehensive data on internet usage and behaviour, which complements our own proprietary ad planning, serving and tracking technology”, said CEO Daryl Arnold.
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
