Bauer appoints new commercial marketing director

Liz Martin is to join Bauer Media’s advertising team as commercial marketing director, starting 23 May.

Martin will be responsible for developing the publisher’s commercial strategy across its multi-platform portfolio of brands which includes Grazia, heat and Absolute Radio.

Currently publisher on Bauer Media’s music, film and maturity markets, Martin played an integral role in the launch of Empire Live – a three-day immersive film and entertainment event.

“I’m looking forward to bringing together my commercial and consumer experience, plus understanding of the Bauer portfolio, to help deliver the next stage of our commercial marketing strategy,” Martin said.

“With powerful brands and valuable audiences, this is a really exciting role as the business continues to grow its competitive advantage.”

Bauer Media Advertising’s group managing director, Abby Carvosso, said: “Liz has such a unique understanding of our brands, and a deep insight of our audiences.

“This experience combined with content, marketing and commercial instinct will be critical as we further build reach, engagement and the influence of our brands across multiple platforms.”