Charlotte Tilbury’s Anna Bateson on mood-targeting and disconnected consumers

Whether it’s blocking ads or a reluctance to share data, consumers are becoming increasingly hard to reach as they look to shield themselves from bad advertising.

So how can brands regain trust in a world where people are deliberately choosing to disconnect?

In the video interview above, Charlotte Tilbury’s director of digital, Anna Bateson, discusses the challenges in overcoming these barriers, the make-up brand’s ‘experimental’ digital strategy, and why mood-targeting is going to open doors for advertisers.