Pro-European ‘pop-up’ paper launches

Following the UK’s decision to leave the EU last month, a new weekly ‘pop-up’ newspaper aimed at people who voted to remain launched today (8 July).

Published by Archant, The New European aims to offer remainers a “non-political focal point”, and is to become the fastest British newspaper to ever hit the shelves – just nine days since its conception.

“I believe the 48% who voted to Remain are not well served by the traditional press and that there is a clear opportunity for a newspaper like The New European that people will want to read and carry like a badge of honour,” Archant’s chief content officer, Matt Kelly said.

“We value expertise and have some of the world’s best brains in their areas writing for us. And it is also a politician-free zone. They are banned.”

The New European will be available nationwide via the website, while its retail distribution will be focused on areas that strongly voted to remain – including London, Liverpool, Manchester and the south of England.

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It will initially run for four issues at £2 per copy, with future issues determined by each week’s sales.

Archant’s chief marketing officer, Will Hattam, said the venture represents an opportunity to “explore new boundaries” in newspaper publishing.

“This isn’t just another national newspaper, it’s a new type of publishing product,” he said. “As a pop-up publishing project this is a truly innovative approach to reaching new audience segments by extending our established expertise in creating high-quality, engaging content into new areas.

“What’s exciting is that the story of this paper isn’t yet written – its sprung into life, driven by the events of the last few weeks, and will continue to serve its audience as long as they want it to.

“There’s no ongoing commitment, just an opportunity to explore new boundaries in newspaper publishing.”

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