Maxus names Jen Smith as global creative director

Maxus UK’s current head of strategy and planning, Jen Smith, is to become the agency’s first ever global creative director.

Smith will oversee Maxus’ creative output for clients both on a UK and global level, while also helping to expand the UK creativity leadership programme for all Maxus employees.

“Jen has been an absolutely integral part of Maxus UK,” said Maxus Worldwide CEO Lindsay Pattison.

“She’s a brilliant communicator and left field thinker, and has consistently come up with ideas that move the needle for our clients and make us a more efficient, creative business.”

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Following stints at PHD and Mindshare, Smith joined Maxus UK as head of planning in 2013, before taking on her current position in 2015.

She will continue to be based in London and will report into Nick Vale, worldwide head of planning and Nick Baughan, CEO Maxus UK, where she will split her time equally.

“Maxus is a super-fast and agile global agency and there’s a fantastic opportunity to drive creativity across our network,” Smith said.

“Clients are calling out for work that is brave, problem-solving and with one foot firmly planted in the future. I’m looking forward to taking the initiatives that have delivered in the UK out across the world, creating creativity leadership programmes, along with developing stronger and senior creative opportunities for key clients across the globe.”