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JCDecaux and Bitposter to automate OOH trading

JCDecaux and Bitposter to automate OOH trading

Out-of-home specialist JCDecaux has announced a new partnership with Bitposter that will support the automated trading of its media.

Bitposter is an OOH automated trading platform, and the partnership will provide buyers with an additional front-end interface which JCDecaux says will enable it to deliver automation at scale.

The news comes a few weeks after another OOH business, Clear Channel Outdoor, announced similar plans.

Clear Channel’s global business launched the automated solution in Belgium last month, while announcing a roll-out of its programmatic capabilities in the UK for March.

Commenting on this week’s news, Philip Thomas, co-chief executive officer at JCDecaux, said: “Through this partnership we will combine the expertise of two market leaders.

“Using JCDecaux’s SmartBRICS data management platform (DMP) and the front-end buyer interface of Bitposter this partnership will give buyers an additional channel to JCDecaux’s inventory via an automated process, as media moves away from frame-based buying to audience-based trading.”

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