Video ad market: Trends, challenges and opportunities

Whether it’s for TV or online, video has become an integral part of brand strategy. In fact, advertisers are now spending on average more than $10 million annually on digital video – an increase of 85% from two years ago.

But, as new platforms appear, consumer choice expands and viewing fragments, how are brands adapting?

Speaking at Videoscape 2017, Kat Hebden, managing director of Shotglass Media and head of digital at FremantleMedia, tells Newsline which video trends we should expect to see this year, as well as some of the biggest challenges and opportunities brands face.