Classified On The Rise Despite Net Threat

Press classified advertising continues to be a thriving market despite the rise of the internet as a classified medium. This is the result of a report into the market by CIA MediaLab, which shows adspend for both regional and national newspapers forecast for strong growth during 2000 and 2001.

An overall increase in classified adspend of 14% is expected across classified media from 1999 to 2001 according to the Advertising Association, with regional newspapers showing the highest increase, up 18%. Adspend across national newspapers will increase by 16%, with consumer magazines and business and professional publications increasing by just 2% and 5% respectively.

Classified advertising accounts for just over 40% of total press ads and a quarter of total adspend. Its largest chuck comes from recruitment advertising which accounted for 22% of all classified revenue in the year to September 2000. Motoring was the next largest sector, taking 11% of revenue over the period, followed by property (7%) and business and professional (6%).

The Guardian contained the highest volume of classified ads of all newspapers and the Times Educational Supplement topped the magazine sector.

CIA MediaLab: 020 7803 2000